Running a dental practice requires more than excellent clinical care — it demands a clear understanding of your numbers. At LessTaxForDentists.com, we help dentists measure, manage, and optimize financial performance so you can keep more of what you earn.
One of the most powerful tools to grow a profitable dental practice is tracking Key Performance Indicators (KPIs). These metrics allow you to identify growth opportunities, streamline operations, and strengthen your cash flow.
What Are Dental KPIs, and Why Do They Matter?
Dental KPIs are measurable metrics that tell you how well your practice is performing in terms of revenue, expenses, patient flow, and profitability. Without them, you’re guessing, and guessing leads to inefficiency, missed opportunities, and higher taxes.
Tracking the right KPIs helps your practice:
- Understand financial health in real time
- Identify inefficiencies before they become costly
- Improve collections and production
- Maintain healthy profit margins
- Make informed decisions vs. emotional decisions
- Strengthen long-term financial stability
If you’re committed to running your practice like a business, not just a clinic, KPIs are your roadmap.
Top Dental KPIs Every Practice Should Track
Below are the most important, actionable KPIs to monitor monthly, weekly, or even daily depending on your practice size
1. Production vs. Collections
Production = Total value of billed services
Collections = What you actually receive from patients and insurance
A healthy dental practice should collect at least 98% of adjusted production.
Why it matters:
You can’t spend production-only cash. Low collections usually point to insurance delays, weak payment protocols, or ineffective follow-up systems.
2. Profit & Overhead Ratio
Profit is what remains after all expenses.
Overhead includes salaries, rent, supplies, lab fees, equipment finance, utilities, etc.
A well-run practice aims for 55–65% overhead, depending on location and practice type.
Why it matters:
Even if production is strong, high overhead can suffocate profit. Trimming overhead by just 1–2% can boost yearly net income dramatically.
3. Variable Costs
These fluctuate based on procedures performed (e.g., supplies, lab expenses).
Healthy range: 15%–20% of collections.
Why it matters:
If variable costs spike, your margins shrink. Tracking this KPI keeps your clinical costs under control without sacrificing patient experience.
4. Fixed Costs
Fixed costs do not change regardless of patient volume. These include:
- Rent
- Salaried admin staff
- Utilities
- Insurance
- Equipment financing
Tip: If fixed expenses exceed 45% of revenue, your pricing or efficiency likely needs adjustment.
5. Number of Active Patients
An active patient is someone who has been seen within 18–24 months — or who has a future appointment scheduled.
This KPI reveals the health of your patient base and your growth capacity.
Why it matters:
A decline in active patients is often the earliest warning sign of revenue decline 3–6 months later.
6. Case Acceptance Rate
This measures the percentage of patients who agree to recommended treatment.
Healthy benchmark: 70%+ across the practice; higher for hygiene-presented treatment.
Why it matters:
Low acceptance rates signal issues with communication, trust, pricing, or scheduling — all of which affect revenue.
7. New Patients Per Month & Retention
Tracking both gives insight into your clinic’s growth trajectory.
- New patients = revenue growth
- Retention = long-term stability
A strong practice focuses on both acquisition and loyalty.
8. Hygiene Reappointment Rate
Patients should ideally schedule their next cleaning before leaving the office.
Healthy rate: 85% or higher.
Why it matters:
A strong hygiene program stabilizes production, increases preventive care revenue, and improves treatment discovery.
How to Track KPIs Easily (Without Getting Overwhelmed)
Tracking numbers shouldn’t feel like running a second business. Here’s a simplified process:
1. Choose your top 6–10 KPIs
Pick the ones that align with your growth goals.
2. Use built-in tools from your practice management system
Dentrix, Eaglesoft, OpenDental, or cloud-based PMS systems provide daily, weekly, and monthly KPI reports.
3. Review KPIs consistently
Set a schedule → Weekly / Monthly / Quarterly
Consistency creates clarity.
4. Benchmark your performance
Compare your metrics to industry averages to spot areas for improvement.
5. Take action based on insights
If overhead is high → renegotiate supplier rates
If collections are low → strengthen payment policies
If production is flat → evaluate case acceptance
Small improvements in the right KPIs = massive profit growth.
Optimizing KPIs Through Tax Strategy
This is where LessTaxForDentists.com gives you the competitive advantage.
Beyond tracking KPIs, we help dentists:
- Lower taxable income ethically and strategically
- Improve cash flow through proper expense structuring
- Reduce overhead with smarter tax planning
- Understand profitability from a tax-first perspective
- Keep more money in the business (and your pocket)
You shouldn’t be paying more tax than necessary, and most dental practices are.
Ready to Grow Your Practice and Pay Less Tax?
At LessTaxForDentists.com, we specialize in dental tax planning, accounting, and profit optimization. Whether you’re looking to increase collections, strengthen cash flow, or lower your tax bill we can help.
👉 Book Your Free Dental Tax & Financial Health Consultation Today
Let’s analyze your KPIs, identify growth opportunities, and build a strategy tailored to your practice.


